1 os in earlier and blackberry 10.. This means all of its older devices not running on android. Software will no longer be able to access the internet, use data, send text messages or make calls even to emergency services. Even though the vast majority of mobile users have moved on from blackberry about a decade ago, they were in a completely different position. In the united states alone, the blackberry hit its peak in september 2010, when almost 22 million users or 37 percent of 58.7 million american smartphone users at the time were using a blackberry in this video. I will discuss some of the things that cause blackberry to fall. The company originally announced the news in september 2020 as part of its efforts to make the switch to providing security, software and services to enterprises and governments around the world under the name. Blackberry, limited blackberry has been mostly out of the phone business since 2016, but over the years it continued to license its brand to phone manufacturers. Some of those manufacturers include tcl and more recently onward mobility. An austin texas, based security, startup onward mobility, was publicly acclaimed for a 5g blackberry device that they were developing, which was supposed to be running on android software, blackberrys old school cell phones, with physical keyboards from the late 90s and early 2000s were once so popular people, Nicknamed them crackberries the keyboard appealed to professionals who wanted the flexibility of working outside of the office with some of the tools that they might have used on a desktop computer.
The devices also became a status symbol and fixture for any and everyone with high status. People like kim kardashian and barack obama were seen with blackberries, thanks in part to his great reputation for security. At its peak in 2012, blackberry had more than 80 million active users. The company got its start in 1996 as research in motion with what it called two way: pagers its first gadget, the interactive pager allowed customers to respond to pages with a physical keyboard. It was almost like a text messaging, slash, email, hybrid. Three years later, rim introduced the blackberry name with the blackberry 850.. Eventually, blackberry phones gained support for email, apps, web browsing and bbm. An encrypted text messaging platform that predated whatsapp and survived long after blackberry was surpassed by its rivals. However, apples touchscreen revolution with the iphone in 2007 make blackberrys offerings appear lacking. It tried, touch screens and slide out keyboard models, but with little success it developed a few phones with no physical keyboard, but those are missing out on blackberrys key differentiator. The tactile keyboard blackberry eventually gave up on its own software, embracing android and layering its security software. On top it found some success in enterprise security, software and automotive software. In 2016, chinese manufacturer tcl picked up the license for the blackberry mobile brand and released the blackberry key one and the blackberry key2. These phones, which run on android arent, impacted by end of service for legacy, blackberry software and services.
Tcl, however, stopped making blackberry phones in 2020 and said it would support devices until august 2022. Security startup onward mobility then picked up the blackberry mobile brand and said it would release a new 5g blackberry in the first half of 2021. However, that phone has yet to materialize. In conclusion, blackberry failed due to late adoption of standard industry practices and just not being as innovative over time as they should have been in the tech sectors, thats a very important thing, because technology is constantly changing and evolving.